Why the long line?

Today on the way home I had to run some "errands" so I drove past the new (and only) Sonic "restaurant" in Milwaukee. It is located about 1 mile south of MIller Park. I for one don't get the big deal, it is just another s**tty fast food restaurant that over charges for a frozen piece of "meat" that they microwave. There menu is here, nothing special.

I drove past at 4:50 and the line inside the restaurant was coming ouside the store by about 8 people. There were over 30 people inside (keep in mind there are no tables inside to eat at because it is a "drive-in). There were about 20 spots outside for cars to pull up and have some dude (maybe a chick if you are lucky) come up to your car in roller baldes and take your order. Is this really want you want in a fast food experience:

All I think of everytime I think of this is Terry from Reno 911:

I lived in St. Louis for 5 years and they had SOncis all over the place, and no one seemed to care a thing about them. AS dumb as people are in Missouri, they knew better than to think that Sonic is any good. They are too busy shooting their tvs to worry about having some dude bring them food in roller skates.