In case the marathon NBA season has not been long enough (we might be blessed by having the Spurs sweep the Cavs to end this) ABC has started a reality series with Shaquile O'Neal. Shaq is running a fat camp for children in this reality series.
First off, who is their target market? I don't see the young, hip, urban youths that watch the NBA excited about watching Shaq help over weight kids lose weight. I don't see suburban housewives with overweight kids tolerating watching an hour long show of Shaq helping kids lose weight.
Also, why Shaq? That guy has like 5% body fat. That's just pure-unadulterated muscle on that frame. Shaq could probably eat a horse (rumor has it last Thanksgiving he ate an entire family of turkeys, a gaggle of geese, and a murder of crows) and I bet he would gain like 4 pounds, and would work that off walking his enormous body out to get the mail.
What's his advice to these kids, lift 350 pounds of weights daily and dominate the NBA for 12 years. You too can be an over-paid man-giant.
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